![]() This should be the first thing you do when you start out in LinkedIn. This is a great way to position your business as the leading authority, especially when you’re in the business of selling products that have a long buying process. Gated content allows you to demonstrate your expertise in your field, establish authority and legitimacy in your niche as an industry leader. If you own a blog with lots of content, using LinkedIn ads can serve you well in driving leads to your website, compared to the ‘fun’ social media platforms like Facebook or Twitter. LinkedIn Ads convert well for Blog Content With skill-based ad targeting, you can really segment your LinkedIn marketing campaign based on the area of your audience’s expertise. ![]() You won’t be able to do so if you are using Facebook Ads or Adwords. So depending on your niche, you can go deep below the surface and really reach out to people who fit the perfect profile of your marketing audience.įor example, if you are in a highly niched business of selling decryption software, you would wish to send your ads to professionals who possess cryptanalysis skills. LinkedIn allows you as an advertiser to target specific audiences who possess a particular type of skill. LinkedIn users are also highly motivated people who take the time and effort to maintain their profile pages, keeping them updated with their latest job details.įor any B2B marketers, this can be a goldmine of information and targeting opportunities. As a B2B company, you need to be always reaching out to business professionals. This benefit is especially advantageous if you are in the B2B industry. LinkedIn’s network is mostly tech-savvy professionals While the scale of LinkedIn’s network is nowhere even close to Facebook’s, it does offer something that its competitors don’t. It offers several strong benefits over other online advertising networks like Facebook and Adwords. However, if you are a B2B company, you shouldn’t past up on Linkedin Ads. Advertising on LinkedIn is definitely not for everybody.
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